Article: Ed Fornieles’s new project proposes a new way to help fund artists
Ed Fornieles made a name for himself a few years back as the poster boy for post-internet art through a series of immersive performances in London, which included a gallery frat party at Guest Projects (“Animal House”, 2011) and an award ceremony honouring Zac Efron at Serpentine Gallery Pavilion (“The Dreamy Awards”, 2012). Since, the multimedia artist’s oeuvre has tackled themes of cultural positioning, social anxiety, and peer pressure, in an ongoing narrative that undulates along the boundary between the real world and its online counterpart. For his latest project, Fornieles unites his interest in abstract data with real-world structures, as he seeks to overhaul the traditional financial model for the production of art.
Having recognised the economic constraints of creating conceptual art, not only for artists but also galleries, Fornieles conceived an idea to decentralise the industry and alleviate some of the pressures of being a modern artist. The project, titled Crypto Certs, offers collectors and investors the chance to take more of an active role in the creation of art. (more at Daze Digital)